What are the most important parts of an online crowdfunding campaign?

By James Wallace

It’s all about people helping out. So include enough detail, including photos and…if you have one…a video so contributors can get to know those they are helping. And be sure to include some nice “thank you gifts”, which can be as simple as a thank you note, a Twitter or Facebook shout out, a mention in a newsletter, or other things such as t-shirts. It doesn’t have to be elaborate, just some form of acknowledgment will go a long way.